An intangible asset resulting from the absorption or merger of a company at a price higher than its book value. Book value is the value of a company or an asset as it appears in its accounting records. It is the regularized historical value, net of amortizations and liabilities. The book value of a company does not match either the liquidation value or the market value. Goodwill represents the value of the business as a going concern, derived from, among other things, both positive and negative reputation, brand, experience, and customer portfolio. The latter refers to the list of customers acquired in the course of a company’s, franchise’s or individual’s activity. It includes a register or directory of customers and suppliers, specifying who they are, where and how to find them, the possibilities, and their contact information.
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